Price: ₹900.00
(as of Oct 19, 2026 19:44:36 UTC – Details)
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This book is written at a more macro level to engage students and professors and to show them how mobile is integrated into an overall marketing communications strategy. It provides a look at mobile strategy and it emphasizes the mobile ecosystem and career opportunities in the mobile marketing industry.
Each chapter will guide the student through the steps of creating a mobile marketing strategy so that they end up with a final mobile marketing plan. This book is intended for a broad audience including students and professors in undergraduate and graduate business schools, and practicing business executives.
The goal is to inform management practice and help current and future business leaders navigate through the competitive storms unleashed by technological change
Publisher : Shroff/Business Expert Press
Publication date : 27 April 2026
Edition : First Edition
Print length : 166 pages
ISBN-10 : 9368080879
ISBN-13 : 978-9368080879
Reading age : 10 years and up
Item Weight : 250 g
Dimensions : 22.86 x 15.24 x 1.04 cm
Country of Origin : India
Net Quantity : 250.00 Grams
Packer : B-103, First Floor, Railway Commercial Complex, Sector 3, Sanpada (E), Navi Mumbai 400705, WhatsApp: +917304487700, email: info@shroffpublishers.com
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